Colombo Spirit already has shown great interest among top local & multinational FMCG’s, Telecommunication & Airline companies among advertisers. The user exposure to relevant products and services has been the unique aspect that has urged top multinational & local advertisers to consider Colombo Spirit, as an innovative new media vehicle to have brand presence. The Colombo Spirit, lifestyle web site is aimed at youthful male and females living in Colombo and key provincial cities plus Sri Lankans & others living abroad who are keen in Colombo lifestyle. These individuals use the web to seek information, news, reviews and for entertainment heavily sometimes even more than the usage of traditional forms of entertainment.

Our core target audience is as follows:

• Young & Exciting
• Fun loving and Adventurous
• Adults and Teenagers
• Home-makers and the Employed

Advertising opportunities are as follows:

Home Page – Limited advertising is accommodated on the generally colourful & eventful home page. A maximum of 5 non-rival brands could advertise in the form of large clickable Flash Banners ith a link to the advertisers’ web site..

Category pages – There are 8 broad & comprehensive categories available to be accommodated for advertising from Fashion Diary, People & Society, Entertainment, Around the World etc. A brand could place a branded flash banner on the right side column of the specific category with a link to the advertisers’ web site.

Brand specific content - Most clients see immense value here because it’s unique advertising. Brands could select a category for the branded content to be on. The branded content is developed by us & this option will include, a dedicated mini site for the brand consisting multi media boxes for streaming TV commercials, space for multiple banners & unlimited images & value enhancing content about the brand, special offers, detailed information, “ask an expert” options and online or cross competitions. This option gives more prominence & unique value to brand while helping own a category within a specific product group.

Banners on the E-Newsletter – The weekly email newsletter is circulated absolutely free among 50,000 e-mail addresses. We have limited advertising options for the early takers. That’s 4 advertising slots (1 large head banner & 3 small box shaped base banners). All are click through static banners linked to the advertisers’ web site offered with zero rival brand presence/category exclusivity

Please contact us for more information or a detailed proposal.

Advertisers who are interested in obtaining more information can contact:

Shamil Zavahir, Executive Director +94 777 397 172, T: +94 11 4614333, +94 11 4367128 shamilz@vanguardlanka.com
Sammani Amarasinghe, Business Development Associate +94 11 4361993, sammania@vanguardlanka.com

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